About ave

pronounced ah-veh

Whooo is ave?

The short answer is me. My full name is Abraham Cruz. Most of my professional associates call me Abe, but I also go by Ave (ah-veh). In Spanish, ave means bird. My affinity for birds lead me to call my site avecreative.

I have experience in virtually all aspects of the graphic arts process, capable of taking many types of projects from concept to completion. Most of my skill set in the last few years has been focused on digital media—responsive web design and motion graphics. This digital know-how is strengthened by my solid background in print design.

I approach most design projects with four main considerations:

  • Uphold the brand or visual identity
  • Communicate the content in a visual manner that will be reader-friendly and convey emotional affect
  • Get the finished project to appear above the noise
  • Work within budget and time constraints


Owl eyes
  • Adobe CC: InDesign, Photoshop, Illustrator, Acrobat Pro, Lightroom 90%
  • CSS, HTML, CMS, JQuery, php 75%
  • Social media proficiency 90%
  • Motion Graphics in After Effects 75%
  • Mac and PC platform 100%
  • Conversant in Spanish 65%